Stage-specific formulation, clinical-dose ingredients, UK-nutritionist-reviewed, and a tray that turns a supplement plan into a daily ritual that actually gets taken.
Hormones, absorption, recovery, sleep, cognition — every one of them shifts across decades. A teenager's iron needs are different from a fifty-year-old's. Perimenopause needs different support to menopause. The same vitamin doesn't fit all.
Each tray is built for one of five chapters — Teens, Young Adults, Prime, Renewal, Golden. Doses, forms, and ingredient choices are calibrated to that body, never just shrunk-down adult amounts.
Within each stage, your answers shift the formula. PCOS triggers inositol at 4 g. Burnout boosts adaptogens. Vegan triggers algae omega-3 and methylcobalamin. Heavy periods bring in iron bisglycinate.
Every formula is checked by a UK-registered nutritionist who specialises in that life stage — paediatric for Teens, women's health for Renewal, geriatric for Golden — before your tray ships.
Most supplements use the cheapest form of each ingredient. We use the form the body actually absorbs and uses — sometimes ten times more expensive per gram, sometimes the same price done better.
Methylcobalamin (B12), 5-MTHF (folate), P-5-P (B6), riboflavin-5-phosphate (B2). These are the bio-active forms — bypassing the methylation step that ~30% of people can't do efficiently due to MTHFR polymorphisms.
Magnesium oxide is 4% bioavailable. Magnesium bisglycinate is closer to 80%. We use the chelated forms at 300 mg elemental for actual cellular magnesium — for sleep, muscle, hormone, and blood sugar.
Ferrous sulphate causes constipation and irritation. Iron bisglycinate is gentler and better-absorbed. Only added when answers show menstruation, vegetarianism, or low ferritin signals.
The ubiquinone form of CoQ10 must convert to ubiquinol to be useful — a conversion that drops sharply with age. After 35 we use ubiquinol directly, at 100-200 mg.
Not just any ashwagandha root powder. KSM-66 is the patented full-spectrum extract with the strongest clinical evidence base — 600 mg shown to reduce cortisol and improve sleep quality.
For PCOS support, the 40:1 ratio of myo to d-chiro inositol (mirroring the body's natural plasma ratio) at 4 g per day. Two trials have shown ovulatory restoration in 12-16 weeks.
The best formula in the world doesn't work if it lives in a cupboard. The tray makes the difference between intention and habit.
Thirty numbered compartments. The right capsules pre-loaded by life stage. The day's dose lit up. No bottle-shuffling, no decision fatigue.
The tray uses cellular GSM, not Wi-Fi or Bluetooth. It works for the people who need it most — parents, grandparents, anyone without a smartphone. Every seal break is logged.
If today's seal isn't broken within two hours of the alarm, a quiet alert can go to a partner, a family member, or no one — your choice. Not surveillance, just the option of a backup.
No long supply chains. No mystery suppliers. Every ingredient batch tested for purity, identity, and heavy metals before it goes into a tray.
"The hardest part of any supplement plan is the third week. The tray makes the third week the same as the first."From our founders, after a year of trials