For ages 30 to 49

The years that ask everything of you.

Careers, children, parents, partners, plans. We made a daily tray for the most demanding decades of adult life, built for the body that's quietly changing beneath it all.

Built for the most demanding decades. Pharmacist-reviewed before it ships.

How would you like to start?

What's in Ours

A few questions

Thirteen questions. Then your tray is on its way.

Built around the realities of life between 30 and 49, careers, hormones, sleep, stress, and everything in between.

£15 / month

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What we cover

The concerns Prime actually addresses.

Eight everyday-thirties-and-forties realities. Your tray is calibrated around the ones your answers say you have.

Sustained energy Sleep quality Stress resilience Hormonal balance Perimenopause Fertility support Skin and hair Gut health

What's in Ours

The actual things your body is asking for.

Six core ingredient groups, formulated specifically for the metabolic, hormonal, and cognitive realities of life in your 30s and 40s.

Adaptogenic complex

For: stress, focus, resilience

Ashwagandha (KSM-66), rhodiola, and l-theanine, the evidence-backed core for handling the years where everything's on at once.

ii.

Hormone balance

For: perimenopause, PMS, mood

Magnesium glycinate, B6, evening primrose oil, and DIM for women. Zinc and saw palmetto options for men. Personalised to your answers.

iii.

Cognitive blend

For: mental clarity, memory

Omega-3 (DHA), citicoline, and bacopa, the building blocks of focus that lasts past 3pm.

iv.

Skin & collagen

For: elasticity, hair, nails

Marine collagen peptides, hyaluronic acid, biotin, and vitamin C, for the years your skin starts asking for backup.

Energy & metabolism

For: sustained energy, no crash

Methylated B-complex, CoQ10, iron (if needed), and chromium, the daily charge your mitochondria actually use.

vi.

Sleep & recovery

For: better sleep, real rest

Magnesium glycinate, glycine, and a gentle dose of valerian. No melatonin dependency, just deeper sleep.

The science of Prime

Most vitamins are made for everyone. That's the problem.

A 22-year-old, a 35-year-old, and a 65-year-old need different things. Their hormones are different. Their absorption is different. Their stress levels, sleep patterns, and recovery times are different.

Generic multivitamins exist because they're cheap to manufacture, not because they work. At Us & Ours, we chose a harder path: build a formula for one life stage at a time, around what the research actually shows that body is asking for.

12+

Ingredients personalised to your answers

Fillers, binders, or unnecessary additives

100%

UK formulated, GMP-certified, batch tested